13 Best SEO Software For Small Businesses in 2023

I know you’re busy building your small business empire, and the last thing you need is to be on a first-name basis with Google’s search results.

But don’t worry!

In this post, we’ll explore the best SEO software for small businesses for 2023. After all, we’re all on the quest for that coveted #1 spot.

So grab a coffee and put your serious face on (or not). Trust me, we’re about to make your website and Google a match made in optimization heaven! 😄

What Are the Best SEO Tools For Small Businesses?

So, you’re a small business owner? You’ve got a killer product or service, a flashy website, and dreams as big as your to-do list.

But how do you ensure that your website doesn’t get lost in the vast wilderness of the internet?

That’s where these SEO tools swoop in like digital superheroes to save the day.

In this post, I’m here to spill the beans on the best SEO tools tailored just for small businesses.

And I assure you, these tools are about to become your new best friends.

Ahrefs

With Ahrefs, you get a comprehensive look into your website’s performance and your competitors’ secrets. This tool excels at backlink analysis, keyword research, and tracking your site’s progress in search rankings.

Key Benefits

In a nutshell, Ahrefs is your SEO Swiss Army knife, offering a wide range of powerful features that can help your small business dominate the digital landscape:

• Comprehensive Backlink Analysis
• Accurate Keyword Research
• Competitor Analysis
• Rank Tracking
• Site Audit
• Content Ideas
• YouTube and Amazon Analysis

Pricing

Ahrefs offers a free plan, but it is very limited in its features. However, you can use it to get to know the platform and decide whether the tool is right for you before committing to one of the plans.

All other plans can be paid monthly or annually. With the annual plan, you get 2 months free. The following monthly plans can be subscribed to:

• Lite: $99/month – Best for small businesses and hobby projects.
• Standard: $199/month – Perfect for freelance SEOs and marketing consultants.
• Advanced: $399/month – More tools and data for lean in-house marketing teams.
• Enterprise: $999/month – Ideal for agencies and enterprises.

Pros & Cons

SE Ranking

From in-depth keyword research and competitor analysis to rank tracking and site audit, SE Ranking has your back. It’s user-friendly, making it perfect for both SEO newbies and seasoned pros.

Plus, it offers features like on-page SEO and a marketing plan, making it a one-stop-shop for improving your online presence. If you’re looking for a comprehensive SEO solution that’s easy to use, SE Ranking might just be your new best friend.

Key Benefits

SE Ranking is a versatile and user-friendly SEO tool that can benefit a wide range of users, from beginners to seasoned SEO experts. Its all-in-one approach and user-friendly interface make it a valuable asset for improving your website’s online presence:

• Accurate Keyword Research
• Competitor Analysis
• Rank Tracking
• Site Audit
• Marketing Plan
• White-Label Reports
• Social Media Management

Pricing

SE Ranking offers a 14-day free trial. You can then choose between different monthly or annual plans. The annual plan gives you a 20% discount.

Here are the monthly plans:

• Essential: $49/month – Best for freelancers and small projects.
• Pro: $109/month – Best for small businesses, agencies, and teams.
• Business: $239/month – Best for mid-sized agencies and businesses.
• Custom: Plans with higher usage limits for more demanding needs.

Pros & Cons

Surfer SEO

This tool specializes in on-page optimization, making it a pro at dissecting your web content for search engine success. With Surfer SEO, you get data-driven recommendations to fine-tune your content, boost your rankings, and outshine your competition.

From content audits to content editor suggestions, this tool covers it all, helping your website climb the search engine ladder and reach the coveted top spots.

Key Benefits

Surfer SEO is a powerful on-page optimization tool that empowers you to fine-tune your content for improved search engine visibility:

• Content Audit
• Content Editor Suggestions
• Keyword Research
• Competitor Analysis
• Keyword Density Analysis
• Build Topical Authority
• Continuous Monitoring

Pricing

Surfer SEO does not offer a free plan or trial period. However, there is a 7-day money-back guarantee, so if you decide within the first week that this tool isn’t right for you, you’ll get your money back.

All plans can be paid monthly or annually. Annual plans can save you up to $600:

• Essential: $89/month – Basic SEO boost for individuals and small teams.
• Advanced: $179/month – SEO enhancement perfect for experts and medium teams.
• Max: $299/month – Full Surfer-power for agencies and larger teams.
• Enterprise: Custom – For large agencies and enterprises that want to scale.

Pros & Cons

Semrush

SEMrush is your go-to solution for every aspect of online visibility, from SEO and content marketing to paid advertising and social media. With SEMrush, you gain access to a treasure trove of data, enabling you to spy on your competitors, discover the best keywords, and optimize your website for search engines.

Key Benefits

• Competitor Analysis
• Keyword Research
• Site Audit
• Backlink Analysis
• Content Marketing
• PPC Advertising Insights
• Social Media Management
• Local SEO

Pricing

At Semrush you can create a free account, which allows you to get to know the platform before you decide on one of the plans. All other plans can be paid monthly or annually, with annual plans saving you up to 17%. Here are the monthly plans:

• Pro: $129.95/month – For freelancers and small teams.
• Guru: $249/month – For agencies and mid-size businesses.
• Business: $499.95/month – For large agencies and enterprises.
• Custom: For large agencies and enterprises with more demanding needs.

Pros & Cons

RankIQ

This tool is designed to help you create content that not only engages your audience but also ranks high on search engines. With RankIQ, you get access to data-driven content recommendations and optimization strategies.

Key Benefits

RankIQ is a valuable tool for content creators and SEO enthusiasts, offering data-driven recommendations for content optimization. It’s a useful addition to your content creation toolkit, especially if you’re looking to enhance your content’s ranking potential in search engine results.

• Data-Driven Content Optimization
• Content Performance Insights & Predictions
• SEO-Friendly Content
• Competitor Analysis
• Content Recommendations
• Optimize for Voice Search

Pricing

RankIQ does not offer a free plan, however the other plans are very affordable. Here are the monthly plans:

• Blogger Plan: $49.00/month – For freelancers and small teams.
• Pro Plan: $99.00/month – For agencies and mid-size businesses.
• Agency Plan: $199.00/month – For large agencies and enterprises.
• Enterprise Plan: Custom – For large agencies and enterprises with more demanding needs.

Pros & Cons

Moz Pro

With Moz Pro, you get access to a treasure chest of tools for keyword research, site auditing, backlink analysis, and more. Whether you’re fine-tuning your website, building your online presence, or diving into in-depth SEO analysis, Moz Pro is your trusted companion.

Key Benefits

Moz Pro is a versatile and powerful SEO tool that empowers you to enhance your online presence, from improving website performance to optimizing your SEO strategies. It’s a valuable asset for businesses and digital marketers looking to excel in the digital landscape.

• Keyword Research
• Site Audit
• Backlink Analysis
• Rank Tracking
• Competitor Analysis
• Custom Reporting
• Local SEO Features

Pricing

Moz Pro offers a 30-day free trial. You can then choose between different monthly or annual plans. Annual plans save you 20%. Here are the monthly plans:

• Standard: $99/month – If you’re new to SEO or just need the basics.
• Medium: $179/month – Ample limits plus full access to keyword research tools.
• Large: $299/month – The ideal plan (and best value) for businesses and agencies.
• Premium: $599/month – Most popular for large SEO-focused agencies and in-house marketing teams.

Pros & Cons

Google Analytics (GA)

With this powerful tool, you can track everything from page views and bounce rates to audience demographics and e-commerce data. Whether you’re running a website for your small business or a blog, Google Analytics is a great tool for making data-driven decisions.

Key Benefits

• In-Depth Website Analysis
• User Behavior Tracking
• Audience Demographics
• Traffic Sources
• E-commerce Insights
• Custom Reports
• Event Tracking
• Goal Tracking

Pricing

Google Analytics itself is free. However, there is an extended version of Google Analytics called Analytics 360. However, to find out the price here, you have to contact the sales team.

Pros & Cons

Google Search Console

With Google Search Console, you can monitor your site’s performance, see which keywords bring visitors, and ensure that Google can crawl and index your pages properly. It’s your trusted partner for keeping your website in Google’s good graces, making it a must-have tool for website owners and SEO enthusiasts.

Key Benefits

Google Search Console is an essential tool for website owners and SEO professionals, offering valuable insights into website performance, search visibility, and control over how Google indexes your content. It’s a crucial component of any online presence optimization strategy.

• Search Performance Insights
• Keyword Data
• Indexing Control
• Structured Data Markup
• Sitemap Submission
• Mobile-Friendly Insights
• Security Monitoring
• URL Inspection
• Crawl Statistics

Pricing

Google search console is a free tool – there are no extensions or paid features.

Pros & Cons

KWFinder

This tool is designed to help you find the most valuable keywords for your content and SEO strategy. With KWFinder, you can uncover long-tail keywords, assess their search volumes, and evaluate their competitiveness.

Key Benefits

KWFinder is a valuable keyword research tool that simplifies the process of finding the right keywords for your content and SEO strategy. It’s a must-have for bloggers, business owners, and digital marketers looking to optimize their content for search engine success.

• Long-Tail Keyword Discovery
• Competitive Analysis
• Local Keyword Research
• SERPChecker and SERPWatcher
• Search Volume Data
• Keyword Trends
• In-Depth Metrics

Pricing

KWFinder (/Mangools) offers a free version with limited features that allows you to explore the platform before committing to a paid plan.

You can choose between monthly and annual plans, with annual plans saving you ~35%. There is also a 48-hour money-back guarantee if you are not satisfied with the tool. Here are the monthly plans:

• Mangools Entry: $29/month – If you’re new to SEO or just need the basics.
• Mangools Basic: $49/month – For freelancers and small teams.
• Mangools Premium: $69/month – For agencies and mid-size businesses.
• Mangools Agency: $129/month – For large agencies and enterprises.

Pros & Cons

Nightwatch

With Nightwatch, you can track your keyword positions, monitor SEO metrics, and gain insights into your competitors’ strategies. It’s an essential asset for businesses and SEO professionals looking to stay ahead in the digital landscape.

Key Benefits

Nightwatch is a comprehensive SEO tracking and monitoring tool that empowers you to optimize your online presence by tracking keywords, monitoring competitors, and improving your search engine rankings.

• Keyword Tracking
• Competitor Analysis
• Ranking Alerts
• Local SEO Tracking
• Backlink Analysis
• Website Audits
• Customizable Reports

Pricing

Nightwatch offers a 14-day free trial period in which you can get to know the platform. You can then choose a monthly or annual plan.

Nightwatch does not offer any plans with fixed terms and conditions, though. Instead, they set the price based on keywords per month. By choosing an annual plan, you can save up to $140 per month.

Here are the costs if you decide to pay monthly:

• The cheapest plan includes 250 keywords per month and costs you $39/month.
• For 10,000 monthly keywords you pay $699/month.
• There is also a Custom Plan, which is intended for requirements that exceed the 10,000 keywords.

Pros & Cons

WooRank

With WooRank, you can identify on-page and technical SEO issues, enhance your website’s mobile-friendliness, and improve its search engine visibility. WooRank empowers you to make data-driven decisions and conquer the world of SEO.

Key Benefits

WooRank is a comprehensive SEO analysis tool that empowers website owners, digital marketers, and SEO professionals to enhance their online presence by identifying and addressing on-page, technical, and mobile-friendliness issues. It’s a valuable resource for optimizing websites for improved search engine visibility.

• Comprehensive Website Analysis
• On-Page SEO Recommendations
• Technical SEO Insights
• Mobile-Friendly Assessment
• Competitor Analysis
• Keyword Analysis
• Backlink Analysis
• Customized Reports
• Social Media Insights

Pricing

WooRank offers a 3-day free trial through which you can get to know the platform better. You can then choose an annual or monthly plan. With the annual plan you get 4 months free. Here are the monthly plans:

• Pro: $59.99/month – More data and insight for growing businesses.
• Premium: $179.99/month – For professionals working on multiple websites.
• Enterprise: From $249.99/month – Best for larger teams.

Pros & Cons

BrightLocal

With BrightLocal, you can manage your online reputation, track your local search rankings, and perform detailed SEO audits. It empowers you to attract and retain customers in your area and is the go-to solution for anyone serious about thriving in the local online arena.

Key Benefits

BrightLocal is a comprehensive local SEO platform that empowers businesses to improve their online visibility in local search results. It’s a valuable asset for businesses, digital marketers, and local SEO professionals seeking to thrive in their local market.

• Local SEO Management
• Local Rank Tracking
• Reputation Management
• Local SEO Audits
• Google My Business Insights
• Citation Tracking
• Competitor Analysis

Pricing

BrightLocal offers a 14-day free trial through which you can get to know the platform better (No credit card required). You can then choose an annual or monthly plan. With the annual plan you save 25%. Here are the monthly plans:

• Track: $39/month – Essential Local SEO Tools
• Manage: $49/month – Local SEO Tools + Listings Management
• Grow: $59/month – Local SEO Tools + Listings & Review Management

Pros & Cons

AnswerThePublic

AnswerThePublic is your go-to tool for uncovering the burning questions and topics that your audience is searching for online. With AnswerThePublic, you can generate a goldmine of content ideas by exploring the queries, concerns, and interests of your target audience.

Key Benefits

AnswerThePublic is a valuable content research tool that empowers content creators, marketers, and SEO professionals to connect with their audience by generating content ideas based on real search queries. It’s an essential resource for crafting content that resonates with your target audience and drives traffic to your website.

• Content Idea Generation
• Keyword Research
• Audience Insights
• Content Planning
• Competitive Analysis
• Localized Search Queries
• Seasonal and Trending Topics

Pricing

AnswerThePublic offers a 7-day free trial through which you can get to know the platform better. You can then choose an annual or monthly plan. With the annual plan you save up to $50 per month. Here are the monthly plans:

• Individual: $9/month – For entrepreneurs, consultants & small businesses.
• Pro: $99/month – For teams that monitor different business searches.
• Expert: $199/month – For teams that care about tracking & monitoring.

Pros & Cons

How Can The Best SEO Software For Small Businesses Benefit You?

Imagine having a dedicated ally in the digital jungle, one that helps your small business not just survive, but thrive. That’s precisely what SEO software can do for you.

SEO software empowers small businesses in countless ways. It simplifies keyword research, tracks your website’s performance, and keeps you updated on the ever-evolving SEO landscape.

This means you’re not just shooting in the dark; you’re strategically aiming for success. It’s like having a compass in a dense forest – you’re less likely to get lost and more likely to find your way to the top.

Plus, with the right SEO software, you can monitor your competitors, analyze your site’s health, and uncover new opportunities.

Buyers Guide: How We Conducted Our Research

When doing our research to find the best product, we relied on these factors:

• Pricing: How much did each product cost
• Features & Benefits: What were the best features and benefits of each product
• Negatives: What was missing with each product
• Support or refund: Do they offer a community, support, or refund policy

Conclusion/Wrapping Up

In today’s fast-paced digital landscape, small businesses face a constant battle for online visibility. Unfortunately it’s not just about having a great product or service; it’s about ensuring that your target audience can find you in the vast sea of the internet.

And that’s where the true magic of SEO software comes into play.

It’s not a luxury; it’s a necessity.

It streamlines your path to success, providing invaluable insights, and helping you rise above the competition.

So, why wait?

Embrace the power of SEO software and watch your small business soar to new heights, leaving a lasting mark in the digital world.